Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

The Hunting Ground: The Unacceptable Acceptance Letters

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The documentary The Hunting Ground uncovered an unacceptable truth: one in five women are sexually assaulted in college.The filmmakers asked us to create a campaign to hold colleges accountable.During college acceptance week, students upload reaction videos of the moment they open their acceptance letters.
We re-created these reaction films with a dark twist; each student's letter revealed that they will soon be raped on campus. The campaign drove students to sign a petition holding colleges accountable. Agency : Goodby Silverstein
-409 million impressions in 48 hours
-Campaign spend of just $23,447
-0.00005 cents per impression
-Signed petitions sent to every major US college
-Since the film's release, several schools have altered their sexual-assault policies
Credits Other credits

Co-Chairmen: Jeff Goodby and Rich Silverstein


Director of Broadcast Production: Tod Puckett

Executive Broadcast Producer: Hilary Coate

Director of Graphic Services: Jim King

Associate Technology Director: Andre Cardozo

Brand and Communication Strategy

Director of Brand Strategy: Bonnie Wan

Director of Communications: Meredith Vellines

Sr. Communications Strategist: Caitlin Neelon

Brand Strategist: Gabriella Svensk

Business Affairs

Business Affairs Manager: Heidi Killeen

Production Company

Company Name: PRETTYBIRD

Executive Producer: Kerstin Emhoff, Suzanne Hargrove

Associate Producer: Nick Miller

Producer: Nathan Scherrer

Director: Brewer


Company Name: Cut + Run

Executive Producer: Deanne Mehling

Editor: Christopher Kasper


Company Name: Spy Post

Executive Producer: Lori Joseph

Colorist: Chris Martin


Company Name: Yessian

Composer: David Gold


Company name: One Union

End Treatment Graphics

Company Name: eLevel

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news