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Direct Marketing

Anchor: X-Ray Casts

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The Anchor X-Ray Cast is an interactive campaign for kids. A super tough decal for kids' broken bone casts. It shows their actual X-Ray and has a barcode that can be scanned in supermarkets enabling them to get free Anchor Calci+ milk while they heal. Posters and leaflets in A&Es and hospitals spoke directly to the audience offering help when they needed it.

All you have to do to turn your cast into an X-Ray Cast is upload your digital X-ray file to our website and fill in the form. If you didn't want to upload your own X-ray, you can choose our existing image. Bespoke vinyl stickers of your actual X-ray are then created and posted back out. Agency: Colenso BBDO, NZ
Credits Other credits

Colenso BBDO

Planning Director - Lisa Divett

Senior Producer - Michelle Hong

Senior Producer - Scott Chapman

Head of PR & Activation - Paul Gunn

Production Director - Tim Freeman

Executive Digital Producer - Dov Tombs

Studio Manager - Jodi Davis

Mac Operator - Charles Bloomfield

Digital Designer - Gene Wheaton

Retoucher - Reks Kok

Fonterra Brands NZ

Director of Marketing - Clare Morgan

Group Shopper Marketing Manager - Katie McClure

Satellite NZ

Digital Developer - Jordyn Tsitsiridakis

MediaCom - Media Agency

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