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GMF: We Stand for Those Who


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As the leading insurer of public sector workers for 80 years, GMF has been running ad campaigns for nearly that entire time, but always with a bit of caution in terms of owning up to its obvious connection with the public sector. Over the last few years, GMF's reluctance drowned out its position in a market saturated with ads driven by a who-can-scream-louder mentality.Agency :TBWA, Paris
Credits Other credits

Agency managers: Anne Vincent, Stéphanie Decombe, Maëva Jordan, Martin Rainaut

Art buyer: Barbara Chevallier

CEO Else: Maxime Boiron

Post-production: Elise Gamboa

Sound production: Else

Cinematographer: Arnaud Potier

Head of music and sound: Olivier Lefèvre

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