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Web Film
Interac Association: The Surprise
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Canada's leading debit payment solution, Interac allows consumers to pay electronically using their own money from their bank account instead of credit. To give greater emotional resonance to the brand promise, “Life is better when you use your own money,” Zulu Alpha Kilo, Toronto created a short-film about a boy who wants a dog and is given a piggy bank instead.
Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao Related
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