Investec: Promaths

The first TVC, from the 'Ambition" through-the-line brand campaign portrays the story of Sowetan-born Lindiwe Zondo, an alumna of Invested's Promaths programme, who went on to achieve a perfect score on her matric certificate for Mathematics and Physical Science to eventually qualify as an engineer. The poignant and beautifully executed narrative follows a young Lindiwe through the use of a mathematic equation that pulls her struggles and ultimate triumph into perspective.Agency: Y&R South Africa