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Top 6: June 15th 2016

Snickers: Snickers Hungerithm

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Top 6: June 15th 2016
The Internet gets a little angry when it's hungry. So SNICKERS Australia and Clemenger BBDO Melbourne created a hunger algorithm that monitors the mood online. Now, when anger goes up, prices at 7-Eleven in Australia go down. Get your own low priced bar at
Credits Other credits

Community Manager: Will Barber

Planning Director: Michael Derepas

Head of Interactive Production: Christian Russell

Senior Digital Producers: Nathan VanderByl and Ben Crowe

Digital Producer: Allan Ngo

PR Director: Nichola Patterson

Senior Digital Designer: Adam Hengstberger

Regional Director: Jennifer Chin

Group Account Director: Bryce Coombe

Senior Account Manager: Sam Ayre

Account Executive: Zara Cooper


Andrew McLagan (Senior Developer, Clemenger BBDO)

Sylvain Simao (Senior Full Stack Developer, Clemenger BBDO)

Omar Mashaal (Frontend & Backend Development, CHE Proximity)

Andrey Sidorov (Backend Development, CHE Proximity)

Alex Best (Backend Development, CHE Proximity)

Bob Watts (Technical Director, CHE Proximity)

Adam Burnell (Project Delivery Lead, CHE Proximity)

Client: Mars Chocolate Australia

Marketing Director: Matthew Graham

Brand Manager: Renee Lewington

Assistant Brand Manager: Heidi Keller

National Sales Manager – Retail: Shaun Thomas

Animation by Jacky Winter Group/Flutter

Director: Domenico Bartolo

Producer: Li Liang Johnson, Su Mei Chia

Artist: Mike Jacobsen

2D Animation & Compositing: Stephen Elliget, Chris More, Ash Millott

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