TV ad: Direction Skateboards: Free Ride

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Top 6: June 22nd 2016

Shanghai & Hong Kong based skateboard company Direction Skateboards enlisted director Patrick Tom and Liberum13 to capture the quirky side of skateboarding.

‘We wanted to do something different from the usual skate videos and films you see. There’s a standard formula – skate tricks, slo mo, city life, stake tricks, some more slo mo, city life and then more skate tricks.’ ‘This time I wanted to tell a story around our products for a change. And of course, add in a couple of tricks.’ said Ansen Wang, owner and founder at Direction Skateboards.

The online film follows a skater taking the subway from one station to another, and while he’s on his journey something interesting happens when he’s not on his skateboard.

‘It’s a fun idea that highlights our products in a unique way.’ added Wang.