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ALDI Australia: The Unconvincibles - Olympia


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Introducing: ‘The Unconvincibles’, a group of Australian grocery shoppers that have the most extreme negative attitudes towards ALDI. They’re the kind of people who say “I’d never shop at ALDI” and are quite good at giving seemingly rational reasons why. But when you scratch the surface, these reasons don’t stack up.
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Colourist: Christine Trodd

Online Operator: Heather Galvin



Marketing Director: Sam Viney

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