Berocca: Stay On Top, 1

No matter how ambitious and successful you are, there's always someone younger snapping at your heels. And while they're cheerfully toiling away on half your salary, you're not only getting older and less attractive, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign reminds people that they need Berocca to help them hold on to their competitive edge. Agency: JWT, London.