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Tiger Beer: Made in Asia


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New York's Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian cliches and counterfeit goods. To celebrate the true craft and creativity of its origins the streets of Asia Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into a stunning showcase of the best Asian art, fashion, technology and design. The store, created by Marcel, produced by Will O'Rourke and designed by James Dive of The Glue Society, was built in just 2 weeks and featured a stunning 118 square meter glass floor filled with stereotypical products sourced from Canal Street itself; a powerful counterpoint to the objects above it.
Credits Other credits

Design/Curator and Project Director: The Glue Society's James Dive

Curator/Designer: Silvana Azzi Heras

Production Designer: Thomas Ambrose

Post Production: Heckler

Public Relations: c/o Chan

Media: Starcom MediaVest

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