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Cotton: #CoolerinCotton

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To help you beat the heat, DDB New York is launching a new national campaign for longtime client Cotton Incorporated. "#CoolerInCotton" is a fully integrated social and digital platform designed to remind consumers of cotton’s warm weather benefits in the age of synthetic fibers. While other less functional fabrics may seem like cotton, it's important to check the label prior to purchase to reap the benefits of cotton - the most breathable, scent repellent, durable, wash and go fabric there is.
Credits Other credits

Chief Creative Offiver- Icaro Doria

Associate Creative Director- Marilyn Kam

Business Affairs Manager- Joanna Soliszko

Management Supervisor- Lauren Solomon

Senior Account Executive- Tiffany Nungaray

Brand Planning Director- Jennifer Fox

Senior Social Strategist- Robin West

Cherographer- Olivier Casamayou

Costume- Alexandra Day

Editorial- Cosmo Street

Senior Flame Artist- Martin Lazaro

Flame Artist- Greg Gaskins

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