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Top 6: July 20th 2016

WATERisLIFE: The Venmo Micro Hack

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Top 6: July 20th 2016
To get Millennials to consider donating, WATERisLIFE turned to Venmo, the most popular payment app among their new target and turned a thousand 1-cent payments into individual, targeted ads that dominated their global news feed. Agency: Deutsch New York.
Credits Other credits

Chief Digital Officer: Winston Binch

Associate Design Director: Brian Gartside

Design Intern: John Sampson

Head of Integrated Production: Joe Calabrese

Editors: Aaron Schillinger, Matt Mullen

Senior Post Producer: Francess Tom - Sahr

Director of Digital Production: Suzanne Molinaro

Digital Producer: Alisyn Trani

Developer: Marina Brodskaya

Project managers: Marea Grossman, Michelle Ziff

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