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Top 6: July 20th 2016
Ambient
Emirates NBD: The A/C VestsTop 6: July 20th 2016
Every day, there are many labourers who work across the UAE, even during the summer heat. While working hours are significantly reduced during Ramadan as a mark of respect to them while they fast, the weather conditions around them remain hot and challenging. At Emirates NBD, since we couldn’t change the weather conditions around them, we instead empowered them to take those weather conditions on. And introduced "The A/C Vests" an innovative and meaningful idea that keeps the labourers cool using something that’s easily available across all labour camps and construction sites: Water. Wearing the vests reduces their body temperature by 5 to 7 degrees. Agency: FP7/DXB, Dubai.
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