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Top 6: July 20th 2016
TV

Channel 4: We're The Superhumans

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Top 6: July 20th 2016
Channel 4 in the UK has just launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We're The Superhumans.

The new spot launches as part of Channel 4's 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.

The centrepiece of the campaign is a three-minute spot, We're the Superhumans, created by Channel 4's in-house 4creative team and directed by Blink Productions' Dougal Wilson. The film features a cast of more than 140 disabled people - including Paralympic athletes, musicians and members of the public from all walks of life - and celebrates the abilities of people with a range of impairments.
Credits Other credits

Head of Production: Clare Brown

Executive Producer: Shananne Lane

Creative: Alice Tonge, Dougal Wilson, Jolyon White and Richard Biggs

Group Business Director: Olivia Browne

Senior Account Director: Tom Foster

Senior Agency Producer: Louise Oliver

Production Coordinator: Christopher Osborne

Head of Marketing, C4: James Walker

Group Marketing Manager, C4: Grace Ayes

Marketing Executive, C4: Erin-Jane Golding

Director: Dougal Wilson

Producer: Ewen Brown

DoP: Daniel Landin

Casting: Rose Waite

Production Manager: Lucy Jones

Offline Editor: Joe Guest @ Final Cut

VFX Producer: Hannah Ruddleston @ MPC

VFX: Tom Harding @ MPC

Telecine: Jean Clement Soret @ MPC

Audio Design: Anthony Moore @ Factory

Production Design: Andy Kelly

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