Toyota: Stand Together

What do skydivers, Toyota team members and world-class athletes Summer Sanders and Amy Purdy have in common? Teamwork. Toyota is encouraging people to come together in the spirit of friendship and fair play through the simple act of holding hands in a new ad campaign, “Stand Together.” In addition to broadcast, the campaign will use outdoor advertising and social media elements to create an uplifting message around the teamwork theme. Developed by Saatchi & Saatchi Los Angeles, the campaign will launch this spot on NBC’s Olympic Opening Ceremonies broadcast Aug. 5. The ad features people across the world, from Toyota team members to skydivers to Team Toyota athletes Sanders and Purdy joining hands and celebrating teamwork. Set to the track of The Spencer Davis Group’s “Gimme Some Lovin,” the spot communicates Toyota’s commitment to mobility that facilitates shared experiences.