TV ad: Give Registry: Towels

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When a woman leaves abuse, all she often leaves with is her life. The Give Registry is a collection of essential items women need most when starting over. The initiative is a collaboration between Myer department stores and the Salvation Army, and enables customers to purchase everyday items like towels, plates and kettles on behalf of survivors of abuse. Agency: Clemenger BBDO, Melbourne.

Category Charities & appeals
URL http://www.myer.com.au/c/give-registry/
Client Myer
Agency Clemenger BBDO
Production Flare
Country Australia
Uploaded 11 August, 2016

Credits

Director
Angie Bird
Creative Chairman
James McGrath
Executive Creative Director
Ant Keogh
Senior Copywriter
Elle Bullen
Creative Director
Stephen de Wolf
Creative Director
Evan Roberts
Senior Art Director
James Orr
Producer
Selin Yaman
Art Director
Ben Bangey
Senior Agency Producer
Karolina Bozajkovska
Executive Producer
sonia von bibra
DoP
Shelley Farthing-Dawe
Composer
Matt Gurry
Managing Director
Simon Lamplough
Senior Account Director
Sam McConnell

Other credits

Director of Design: Jake Turnbull

Operations Director - Myer: Sharon Adams

3D/CGI Production: Cream Studios

Managing Director/Partner: Steve York

Producer: Jennifer Stone

Executive General Manager, Brand & Marketing: Michael Scott

GM Marketing Strategy & Communications: Natalie Warren-Smith

Marketing Specialist, Retail Events: Natalie Riley

Community Relations Advisor: Kate Driessen

Give Registry: Towels

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Give Registry: Towels

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