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Top 6: August 24th 2016

NZ Transport Agency: Drug Driving

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Top 6: August 24th 2016
Stoned drivers compensate by driving more carefully, but eventually their minds wander. No one buys that the government gets what it's like to drive stoned, so the NZTA partnered with those who have more credibility on the subject. Comedians.

Each time the audience saw the ad, a different comedian was voicing the train of thought of each character, showing that whoever you are, it’s hard to stay focused when you’re stoned. Agency: Clemenger BBDO, Wellington.
Credits Other credits

Online Editor: Stefan Corey

Original Music: Lee Prebble, Barnaby Weir

Principal Scientist: Paul Graham (NZTA)

Principal Advisor: Rachel Prince (NZTA)

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