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Coopers Sparkling Ale: Hasn't. Couldn't. Wouldn't.

KWP! gives a new look to an unchanged Ale.

Before you were born the Cooper family was brewing the same Sparkling Ale they are today. So with the help of their long-standing agency KWP! Advertising, their recent Unchanged integrated campaign highlights the family’s enduring dedication to consistency and makes a promise; they haven’t changed and never will. The brewery is still family owned and the beer is still the same.

The campaign utilizes striking product shots and bold headlines for print, press, and outdoor executions to highlight the uncompromising nature of the Cooper family, while an almost erotic 60-second content piece leaves lovers of the legendary liquid weak at the knees. Shot at 200 frames a second and backed by Billy Joel’s - Just the way you are, this homage to the Unchanged Ale is commanding attention in cinemas across Australia, as well as pre-rolls online.

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