TV ad: Standard Bank: Never Stop Moving Forward

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Sun's treatment was all about bringing the human element to a depiction of Africa as a place of possibility. "Industry is because of people, so we focused on finding the humanity and emotion in each of the sequences," says Sunu, who also focused on finding fresh imagery for the Africa rising narrative, flipping expectations wherever possible. Agency: TBWAHuntLascaris, South Africa

Category Finance & insurance
Client Standard Bank
Agency TBWA\Hunt\Lascaris, Johannesburg
Production Egg Films, South Africa
Country South Africa
Uploaded 29 August, 2016

Credits

Director
Sunu
Chief Creative Officer
Peter Khoury
Executive Creative Director
Jenny Glover
Executive Creative Director
Rui Alves
Creative Director/ art director
Shane Forbes
Creative Director/ writer
George Low
Agency Producer
Sandra Gomes
Production Company Producer
Vjorn Du Toit
Executive Producer
Kerry Hosford
DoP
Rory O’Grady
Editing Company
Deliverance
Post production
Sinister Studios
Composer
Dugal MacDiarmid
Editor
Gordon Midgely
Production Co. Art Director
Keenan McAdam
Music
Waves Studio

Standard Bank: Never Stop Moving Forward

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Standard Bank: Never Stop Moving Forward

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