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Nescafe Dolce Gusto: Creativity Reinvents The Classics


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Today, coffee lovers are more demanding than ever, as they seek out higher quality coffees, finer bean flavours and more sophisticated coffee experiences.
NESCAFE Dolce Gusto has always been the unconventional coffee brand and put creativity at the heart of everything it creates, be it in the process of making the coffee, or the design of the machines as well. To develop this campaign, Publicis Conseil called on real experts of these two worlds:music and coffee.
Credits Other credits

Advertiser : NESCAFE Dolce Gusto

Vice President, Head of the Nescafé Dolce Gusto Global Business Unit : Axel Touzet

Head of Comunication & Marketing: Céline Colin

Marketing advisor: Irene Balascas

Dop: Francois Starr

Account Team Publicis Conseil : Laurent Duvivier, Vanessa De Brosses, Emilie Jeanneau, Benjamin Mollier,

Gersende Boillot, Anne Combe, Louise Bolzinger, Siham Cheikh.

Social Media : Marion Meyer

Channel Planneur : Nicolas Izel

Process Manager : Nathalie Bousquet

Motion : Jean-François Clapeau



Business Affairs (Prodigious) – Carlos Serrano, Till Buisson, Romain Busnel

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