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Tine Dairy: Kjetil vs Sara


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Norwegian dairy company Tine and TRY advertising agency carried out an experiment where they filmed and documented Sara (8) whilst playing in the school playground. Then challenged World Cup alpine ski racer and Olympic Champion Kjetil Jansrud to copy all of Saras movements, in a play ground scaled to adult size.
Credits Other credits

Client director: Helge Gjertveit

Project Manager: Cathrine Wennersten

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