Nicorette: One Breath

Johnson & Johnson has created "One Breath", a new campaign for Nicorette, which will coincide with Stoptober in the UK. The online film will run on YouTube and Facebook, and aims to inspire those trying to quit, by reminding them that it’s a difficult but immensely rewarding achievement. "One Breath" tells the story of Daan Verhoeven, a former smoker turned professional free diver.