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Web Film
NHS Give Blood: Represent
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Today, NHS Blood and Transplant and MOBO launches a new online film 'Represent', which aims to drive registrations of blood donors from the Black and Asian community. The film, created by MullenLowe London, features UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO’s own Founder and CEO Kanya King MBE. The online film launches on 27 October and will be supported by a social campaign partnership between NHS Blood and Transplant and the MOBO Awards.
Client Name: NHSBT Related
NHSBT Give Blood: Whistle
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