TV ad: State Farm: Chase

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Top 6: November 9th 2016

DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag #heretohelp, are in sync with the new State Farm tagline and positioning "Here to Help Life Go Right."

Category Finance & insurance
Client State Farm
Agency DDB North America
Production Interrogate
Country United States of America
Uploaded 29 October, 2016

Credits

Director
Jaime Travis
Executive Creative Director
Cam Hoelter
Chief Creative Officer
icaro doria
Producer
Amanda Van Caneghem
Copywriter
Turan Tuluy
Art Director
Dylan Ostrow
Head of Production
Ed Zazzera
Group Business Director
Claudia Duch
Account Executive
John Little

Other credits

DDB New York: Strategy: Kallista Adami-Koll, Chiara Martini, Tim Polder

CLIENT

Client - State Farm

Director of Branded Content - Patty Morris

Manager, Mass Media & Partnerships - Troy Johnson

Marketing Brand Content Manager - Justin Reckamp

Marketing Analyst - Social Media - Stephanie Helland

Marketing Analyst - Brand Content - Nick Rynerson

VIDEO PRODUCTION

Production by Interrogate

Director - Jamie Travis

Executive Producers - Jeff Miller & George Meeker

Producer - Dave Robertson

DP - Igor Meglic

Production Designer - Jesse Benson

Art Director - Kathryn Molenaar

Location Manager - Monty Marsh

Wardrobe Stylist - Maya Lieberman

Hair & Makeup - Michele McKaig

EDITORIAL & POST PRODUCTION

Editorial & Post Production by Cutting Room Films

Editor - Chuck Willis

Assistant Editor - Greg Ryan

Senior Producer - Anna Petitti

Sound - Walter Bianco

FINISHING

Finishing by Light of Day

MUSIC

Music by Pull

Composer - Mitch Davis

Executive Producer - Scott Brittingham

State Farm: Chase

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State Farm: Chase

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