Auto Trader: Amore

Fiat have launched a new content partnership with Auto Trader to promote the new Fiat Tipo. The campaign entitled 'Amore. For Less' is designed to drive awareness and increase consideration for the new Fiat Tipo amongst in market car buyers, by highlighting that the Tipo gives you more for less. The partnership has been brokered by Chorus, Maxus' specialist content and partnerships division. The videos are hosted by lifestyle presenter Torie Campbell and tech reviewer Safwan Ahmedmia. The content will be hosted on the Auto Trader website, as well as being amplified through digital display and also on Fiat’s own digital channels.