Kotex: Your Period Doesn't Define You

For too long, a woman's period has been used to explain her behaviour, whether she's actually on her period or not. Bitchy, irrational, hysterical all have been used to describe a woman "on her period." Every time this happens, it invalidates what women think and feel. Just like that, her confidence is shattered as she second guesses herself and ultimately shies away from what makes her, her. Periods don't define women, women do. Periods are a natural, healthy part of being a woman. It's time we start treating them that way. Yes, women might not always feel at their best on their periods. But no woman's attitudes, emotions or opinions should ever be discredited as being the result of that "time of the month". Agency: Ogilvy & Mather Toronto.