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To relaunch the scale of Euromillions win as facilitating a dream big enough to share, we made the dream of a whole nation come true: a sunny Ireland. Somewhere with everything we love about home - except the rain. Surely we'd be more tanned, more beautiful, happier than we've ever been and the particular idiosyncrasies of home - the national game, old farmers, crisp sandwiches, even the Saturday night takeaway favourite The Spice Bag, would get a stylish Mediterranean-esque twist. Agency: DDFH&B / JWT Dublin
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