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TV

BNZ: Death Pledge

Embed Video
What many people don’t realise is that the word mortgage literally means ‘death pledge.’ ‘Mort’ meaning death and ‘gage’ meaning pledge. Financial commitment until you die. And for some reason, we all just accept that.

But BNZ don’t believe we should. Their mission is to help you be good with money. This series of spots, supported with outdoor and digital, enlightened New Zealand to true meaning of the word and directs viewers to goodbyemortgage.co.nz, an interactive tool which shows just how many years and thousands of dollars you can save by switching your death pledge for a BNZ home loan.
Credits Other credits

Colenso BBDO

Head of Planning - Mylene Ong



Bank of New Zealand (Client)

Marketing Manager - Joanna Roberts

Head of Marketing Campaigns - Nicole Tucker



Animation - Assembly

Gold sponsors

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