World AIDS Day: Piano

Before World AIDS day, the French NGO AIDES reveals to the general public a piece of information that might just change everything. It's a piece of information that is widely approved by the scientific community but that still hasn't made its way to the general public: an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus undetectable in the bloodstream and sexual fluids of affected people. Hence, HIV-positive people no longer transmit HIV, even when having unprotected sex. Such a piece of information completely spins on their head the representations people have of HIV-positive people. Agency: TBWA Paris