TV ad: Vhi Healthcare: The Big Question

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Publicis Dublin ask couples in Ireland 'The Big Question' in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare.
This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that was very observational and non-obtrusive.
Publicis Dublin created an integrated campaign using film, digital, online video, radio, print and social posts to launch the new benefits from Vhi Healthcare.