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Top 6: December 21st 2016
Experiential

Rialto Channel: The Breast Cancer Screenings

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Top 6: December 21st 2016
Rialto Channel, the home of serious cinema, wanted to show that their films connect with audiences on a much deeper level. So DDB New Zealand, made the audience part of the story, using films in a way they've never been used before: to fight breast cancer.
Credits Other credits

Rialto Channel:

General Manager: Roger Wyllie

Marketing Executive: Natalie Crane



New Zealand Breast Cancer Foundation:

CEO: Van Henderson

Research and Communications Manager: Adèle Gautier



Ascendant Dx:

CEO: Omid Moghadam

Chief Scientist: Anna Daily

Senior Scientist: Linsday Rutherford

Executive Assistant: Jen Morio



Lead Business Partner: Nikki McKelvie

Senior Business Manager: Demi Nielsen

Business Manager: Bella Macdonald

Studio Manager: Marcel de Ruiter

Print Producer: Julz Lane

Executive Producer: Judy Thompson

Agency Producer: Alva Casey

Agency Producer: Jane Mill

Editor: Steve Gulik

Editor: Mark Tretheway

Sound Engineer: Dan Partington

Digital Director: Liz Knox

Executive Digital Producer: Johannes Gertz

Head of Digital Design: Jason Vertongen

Digital Designer: David Hirschberg



Mango PR

General Manager: Sean Brown

Account Manager: Max Burt



Other credits

Illustrations: Minky Stapleton

Photography: Mat Baker

Retouching: Carl Baker

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