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California Lottery: Sir Lucky Pants


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New delightfully hilarious work from the California Lottery to promote its original draw game, SuperLotto Plus (SLP). Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym SLP to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM.
Other credits

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce



Creative Director: Greg Buri

Copywriter: Joe Shaner

Art Director: Shaun Wright



Senior Broadcast Producers: Katie Lambrecht, Dustin Oliver



Production Company: Caviar

Directors: Los Peréz

Director of Photography (TV): Alejandro Martinez

Executive Producers: Michael Sagol, Jasper Thomlinson, Kim Dellara

Head of Production: Casey Wooden

Line Producer: Richard Weager

Sales Representative: Vanessa Mclean,Charlie McBrearty



Editorial House: Spinach

Editor: Edward Line

Assistant Editor: Eddie Mikasa

Executive Producer: Jonathan Carpio

Producers: Patricia Gushikuma, Rachel Celotto



Telecine: Company 3

Colorist: Dave Hussey



Online & VFX: Method Studios

Flame Artist: Mark Renton

Executive Producer: Robert Owens

Head of Production, Commercial Finish:

Producer: Julia Paskert



Music: Barking Owl

Creative Director: Kelly Bayett

Producer: Ashley Benton



Mix House: Lime Studios

Sound Mixer/Engineer: Mark Meyuhas

Producer: Susie Boyajan

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