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Ford Edge: Tree


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To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they could reverse into were it not for the car's advanced technology.
Credits Other credits

Group Account Head: Ben Muskal

Account Supervisor: Chen Halpern

Account Executives: Gil Gershon, Hadar Goren

VP Production & Content: Dorit Gvili

Producer: Alon Smoelof

Strategic Planning Supervisor: Lora Goichman

Planner: Roie Gortler

Creative Coordinator: Eva Hasson

Traffic Director: Ronit Doanis

Studio manager: Yaron Keinan

Photoshop: Yaniv Shahar

Photographer: Menachem Reiss

Marketing Communications Manager: Yogev Weiss

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