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Top 6: February 8th 2017
Interactive
Snickers: WrestlerTop 6: February 8th 2017
The Snickers® popular'You're Not You When You’re Hungry' platform has served as the bedrock to their communication strategy for almost a decade. But where to take it from here? In this fresh new take, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films which viewers can also play as a game, simply by using the pause button. Agency: Impact BBDO Dubai
Regional Account Director: Frances McCabe |
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