TV ad: Michelin: I Need You

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Michelin will introduce a new global campaign on FOX this Sunday, its first advertising appearance during the big game. The 30-second ad, titled "I Need You,"highlights how Michelin helps drivers be there for loved ones when it matters most. The spot follows the lives of people in different cultures The advertisement was filmed on locations in Cape Town, South Africa; Paris; and Guangzhou, China. The spot was produced by TBWAChiatDay NY

Category Other
Client Michelin
Agency TBWA\Chiat\Day
Production RSA Films
Country United States of America
Uploaded 7 February, 2017

Credits

Director
Ewan McNichol
Director
Anna Sandilands
Chief Creative Officer
Chris Garbutt
Executive Creative Director
Wade Alger
Creative Director
Josh Tavlin
Creative Director
Walt Connelly
Senior Art Director
Liz Agans
Senior Copywriter
Mike Schneberg
Producer
Julie Sawyer
Executive Producer
Jules Daly
Executive Producer
Marjie Abrahams
DoP
Ewan McNicol

Other credits

Head of Integrated Production: Jason Souter

Associate Integrated Producer: Olivia Whyte

Director of Business Affairs: Debra Horvath

Group Account Director: Ben Muldrew

Account Director: Kate Prescott

Account Manager: Will Brzozowski

Project Manager: Eric Serviss

Chief Executive Officer: Rob Schwartz

Head of Production: Elicia Laport

Michelin: I Need You

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Michelin: I Need You

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