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Top 6: February 22nd 2017
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SuperBrugsen: Baby ScannerTop 6: February 22nd 2017
To announce SuperBrugsen's new baby pack for upcoming parents, we placed a real baby scanner next to a conventional goods scanner in the SuperBrugsen Matthæusgade in Copenhagen and invited some upcoming parents to do some regular shopping on the day of filming. The women had no idea what to expect, resulting in a film capturing very real reactions and heart-felt emotion. We also caught the attention of the regular shoppers, some of whom also enjoyed a sneak preview of their babies. Agency: Konstellation & Republica, Copenhagen.
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