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Joe Caffee: Drink and Drive

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Menta is one of Israel's leading chains of Convenience retail stores, with more than 200 outlets inside Delek's petrol stations. To promote Menta's special offer coffee at night for only 4.90 NIS (one pound) we created this Radio spot that aired mainly at night, with this simple message: At night, Drink and Drive.Agency: Saatchi & Saatchi, Tel Aviv

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