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Top 6: March 1st 2017
Interactive

Tom Clancy’s Ghost Recon: A World With No Heroes

Top 6: March 1st 2017
A few weeks from the launch of the video game Tom Clancy’s Ghost Recon® Wildlands, DDB Paris decided to make that fantasy come true. Welcome to "A World With No Heroes." Dive into the biggest action-adventure open-world ever realized by Ubisoft, before anyone else. From sumptuous landscapes to persecutions and guerrillas, discover a systemic and autonomous world, by day and night. EXPLORE, THROUGH 50 CAMERAS, BOLIVIA TURNED INTO A NARCO-STATE BY THE SANTA BLANCA CARTEL. 50 surveillance cameras, dispatched all through the Tom Clancy’s Ghost Recon® Wildlands map, will stream videos from the game, revealing in advance and in real-time 3D the stunning beauty of Bolivia. This unique digital experience allows the user to discover the Bolivia pictured in the game, a country ruled by the Santa Blanca Cartel. "A World With No Heroes" offers a unique and immersive experience, putting the user at the heart of a stolen cocaine storyline. The experience emphasizes on data visualization, offering a second map revealing data about cocaine traffic, money earned by the cartel, and the cost of human life. Through several cameras, the user is able to gather intel on the 3 main factions of the game: the Santa Blanca Cartel, the rebels from Katari 26, and the Unidad, a corrupt military force. To produce the website, DDB turned to Make Me Pulse, a Parisian digital production studio. Created in 2008 and the recipient of numerous awards, Make Me Pulse is a reference regarding digital experience.
Credits Other credits

Advertiser Account Manager: Guillaume Carmona, Clément Prevosto, Benjamin Rigot

Agency Account Manager: Marie-Elise Archambaud, Olivier Guillerot, Kim Jacovidis

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