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Walmart: Bananas Town

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During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single Walmart receipt (bananas, paper towels, batteries, scooter, wrapping paper and video baby monitor). In its first-ever sponsorship of the awards, Walmart wanted to celebrate creativity and storytelling, and encouraged the directors to bring their different styles and individual voices to their stories. In short, Walmart wanted to create a campaign suitable for the Oscar stage.
Credits Other credits

Head of Design: Blake Enting

Social Designer: Spencer Larson

Junior Art Director: Derek Peet

Junior Copywriter: Thanh Ly

Head of Production: John Doris

Digital Producer: Aliaksandra Shvedava

Managing Partner: Beth Waxman-Arteta

Senior Account Director: Angela Brown

Digital Account Director: Kate Owens

Account Supervisor: Marina Recalde

Account Executive: Jessie Shapiro

Senior Project Manager: Terea Shaffer

Project Manager: Natasha Graham

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