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Top 6: March 8th 2017

Publicis Conseil: The Day After

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Top 6: March 8th 2017
The French banking regulation has just changed today, switching for a new bank is easier than ever : a single signature and your new bank manages all the red tape with the old one. It triggered a fierce competition on the retail banking market to conquer new customers.In this tough context, BNP Paribas released a new advertising campaign « Change for BNP Paribas » that showcases the latest digital services of the brand : clever assets that make its customers experience simpler, safer and more mobile. The main objective is to remind all those tempted to go for a new bank that chosing BNP Paribas is the best way to get the best of two worlds: the solid expertise of an established bank along with a seamless and safe self-care.BNP Paribas stands out with a campaign produced by Publicis Conseil : at the core of it, two offbeat copies that communicate two services of the BNP Paribas App : adjusting your credit card limit with a single click + sending money to your contacts only with their mobile phone numbers.

The idea : even in the quirkiest situations, you can trust in the BNP Paribas App to make your life easier.

• « The Day After » : A man wakes up in hotel suite – the last night party must have gone out of control : everything is upside down, weird guests doze on the sofa… in addition to the 3 bears playing under the shower… Our man will have a hell of a bill to pay to fix this mess… Fortunately, with BNP Paribas, he can adjust his credit card limit and get away with this tricky situation…

• « Dishes » : This is the story of Xavier, a teenager in his « Goth » period. He pretends to be a rebel with his parents and answer NO to everything – including washing the dishes. But thanks to the BNP Paribas App, his father can transfer him his pocket money at the right moment to make things easier.

On top of the films, these 2 stories have adapted according to the possibilities offered by the social networks – in particular, a Facebook 360° activation : using your smartphone, you can explore 360° the setting of the « Day After » to help the hero find his mobile phone. Participants can win phones, tablets and of course… a night in a hotel suite !

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