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ING Bank: ING. PROUD SPONSOR OF HOLLAND’S TRAINING VESTS


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ING Bank has been sponsoring Dutch football for the last 20 years. From the Dutch national teams to the amateur clubs, ING supports teams and clubs not only financially, but also with goods like balls, goal posts and not to forget training vests.Training vests can be found on every football pitch in the Netherlands. You see them everywhere and they’ve become an integral part of Dutch football, so much so that in Holland we no longer see and value them any more.Agency: J.Walter Thompson, Amsterdam

Even though they work so hard.

They get smeared, torn, trampled on, every single day. Through wind, rain and even snow. Yes, it’s a tough life to lead, when you’re a training vest.

But every now and again, you have a glorious moment. One day in advance of every match, the Dutch national teams have their final training session. The players that receive a training vest at this training will be playing in the squad the next day.

You, the training vest, decide who will play for their country. It doesn’t get any better than that. It’s worth all the humiliation you’ve endured all year.

ING, as sponsor of Dutch football, understands this. And that’s why we’re so proud of these orange pieces of cloth.
Credits Other credits

PRODUCERS Marloes van den Berg, Petra Leddy, Andreas Möller

PHOTOGRAPHY Robert Harrison



CLIENT CREDITS

SENIOR COMMUNICATIEMANAGER: Mirjam Smit

MANAGER SPORTSPONSORING: Steven Sedee



PRODUCTION

PRODUCTION COMPANY: Pink Rabbit

POST/VFX: Crabsalad



DIRECTOR: Ismael (in cooperation with Allard)

D.O.P: Martijn van Broekhuizen

EDITOR: Martin Heijgelaar

MUSIC: MassiveMusic

SOUND: Studio Alfred Klaassen



OTHER CREDITS



MEDIA AGENCY: Mindshare

BUSINESS PLANNING DIRECTOR: Sanne Küpers

CONNECTION PLANNING MANAGER: Maaike van Vorstenbos

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