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Toyota C-HR: Thrill of the Next
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To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.
The campaign's hero commercial by Exit Films' LA-based director, Ben Tricklebank unapologetically shows off the C-HR's slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.
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