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Top 6: March 29th 2017

Thai Health Promotion Foundation: Speed Blinds You

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Top 6: March 29th 2017
BBDO Bangkok has launched a new road safety campaign for the Thai Health Promotion Foundation. In Thailand, traffic accidents are a major problem that result in thousands of deaths and injuries every year. At one point, Thailand had the second highest number of accidents globally. The 'Speed Blinds You' campaign uses the Tunnel Vision Theory to explain how peripheral vision loss due to an increase in speed is how accidents can occur, which can be deadly to you, your passengers, incoming traffic and passersby.
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Client Services Director: Vasanai Pakapongpan

Account Manager: Natthanicha Taveesupapong

Agency Producer: Yathip Thanitthanaphat

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