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Top 6: March 29th 2017

TNL Radio: Sugaarfreeradio

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Top 6: March 29th 2017
According to recent statistics by the International Diabetes Federation (IDF), the prevalence of diabetes among adults in Sri Lanka is 8.5 per cent. At present, one in 12 adults in the country suffers from diabetes, which totals to around 1.16 million.TNL Radio partnered with TBWASri Lanka to help tackle the problem by raising awareness around one of the key contributing factors sugar.With a different take on conventional public awareness radio ads, which go largely ignored due to their inability to engage listeners, TBWA and TNL created the world’s first #SugarFreeRadio.

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