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Pedigree Adoption Drive: The PEDIGREE Child Replacement Programme - Scared

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A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.

Pedigree has taken it upon themselves to help parents through this difficult life stage. How?

By replacing their child with a dog.

The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.
Credits Other credits

Colenso BBDO

Senior Producer Serena Fountain-Jones

Senior Account Manager - Activation & PR - Jaimie Crighton

Executive Digital Producer - Tim Freeman

Digital Producer - Will Thorat

Digital Designer - Dean Pomfrett

Digital Developer - Dave Arcus

Retoucher - Reks Kok



Client - Mars

MARKETING DIRECTOR - Oliver Downs

MARKETING MANAGER: PET - Cormac van den Hoofdakker

BRAND MANAGER: DOG & SPECIALTY - Maria Granados



Sound Design - Franklin Rd



Media Agency - Starcom

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