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Marketforce: Kill The Romance

In February 2017, the heavens opened. Flooding the streets and causing havoc across Western Australia. Perth experienced its wettest day on record - ever.
The unusually wet, hot conditions created a perfect breeding ground for garden eating insects who began laying their eggs in the moist soil.
The challenge for agency. Marketforce, Perth was to position Dawson's Garden World as the hero, create awareness of their brand and expose local customers to their competitive pricing and store locations.

The radio spots were run in the lead up to Valentine’s Day, juxtaposed amongst other commercials talking about love and romance.

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