Print ad: British Telecom: BT Ultra HD ready

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BT Sport now broadcasts live in Ultra High-Definition and there’s nowhere to hide. It delivers such incredible detail that no grey hair or spot will ever go unnoticed. To help the UK's sporting talent prepare for this they created the BT Vanity Kit. Hidden within a BT TV box it provides talent with the tools to cover up their tiny imperfections. Got a few wrinkles? They've got cream for that. Got a stray nose hair? They’ve got scissors for that. The boxes, accompanied with a cheeky message, were sent to talent across the country to #GetUltraHDReady