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Australian Defence Force: Everyone Has Their Own Story


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Havas has unveiled a significant new brand campaign for the Australian Army, in its latest work for the Australian Defence Force (ADF). Created by Havas Sydney, the fully integrated,'mobile-first' campaign is the most holistic and interactive produced by Defence Force Recruiting (DFR) to date. Its scale and breadth also make it the largest. In delivering this campaign Havas continues its long term strategy of 'humanising the ADF'.
Credits Other credits

Managing Director: Dan Smith

Account Director: Charlie Read

Senior Account Manager: Charlotte El Baz

Planning Director: Phil Johnston/Bohdi Lewis

Head of Broadcast: Monique Pardavi

Digital Executive Producer: Peter Segerer

Digital Producers: Olivier Boulbain/Shiv Suchdeva

Developers: Brendon Betheldo/Thao McAvoy/Alec Pirillo

Print Producers: Thea Clausen/Sonia Ebrington

Design: Darren Cole/Nic Adamovic/Michael Macgregor/Michelle Wong

Social: Mark McKissock

Music: Sonar Music/Electricsheep

Sound Design: Song Zu/Abby Sie

Content Director: Ken Karpel

Photography: The Pool Collective

360 Website: Pixelcase

360 imagery/videos: The Pulse

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