Frölunda HC & Bjurfors Real Estate: A chair with a view

Frolunda Hockey Club is one of Sweden's best ice hockey teams. They wanted to remind their fans to buy seasonal seats; an arena chair that's theirs alone for the rest of the season. The problem is: that's a pretty big expense. So Crispin Porter + Bogusky needed to show the fans the real value of having your own seat in the arena. That you're not just getting a place to sit. You're getting a home away from home.