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Bonds: Socks
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Bonds via Clemenger BBDO , Sydney have launched a new campaign today reminding Australians to refresh their sock drawers. Featuring long standing Bonds Ambassador Pat Rafter, the campaign launch film sees Pat return to the limelight for what he thinks will be his next big Bonds Underwear commercial. The ad takes a humorous turn when Pat realises his underwear modelling days are over and he’s been relegated to a sock model. Pat Rafter has been the face of BONDS for over ten years and whilst his prior engagement with the brand has seen him front BONDS Underwear and the BONDS Baby Search campaign, this time he toes the line as the face of BONDS socks.
Group Managing Director: Simon Lamplough Related
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